Monday 14 January 2013

Globe Business targets SMEs for cloud services

GLOBE Telecom unit Globe Business plans to be aggressive this year in promoting its cloud-based solutions to the small and medium enterprises (SMEs).

Francisco Fernando Claravall, Globe Business head of business products and services, said the company is confident that SMEs want to leverage technology to expand their businesses. At the same, Claravall said SMEs do not want the complexities and costs that come with it when they build and maintain it themselves.

“Cloud solutions enable them to do this. Cost for them is relatively low given that cloud solutions are highly scalable which means they can start small and increase IT resources as they need to. Cost as well is on an Opex-based model rather than huge, upfront capital investments, which makes it more cost efficient.  In effect, they pay for only resources that they use and need,” said Claravall in an e-mail interview with the BusinessMirror.

Globe launched its initial cloud offering Infrastructure as a Service, in the form of Globe Business Cloud Solutions in 2011. This is on top of Globe’s existing data center products which focus on providing infrastructure services to address the requirements of its clients, such as server co-location, dedicated server hosting, media storage, web hosting and e-mail hosting.

Last year Globe launched Dynamic Infrastructure Services, a provision model in which an organization outsources the hardware, software and application development tools to a private and dedicated and self-contained virtual environment. This is a cloud service more for organizations that have a stronger need for data security.

Jesus Romero, head of Globe Business, said the cloud actually enables SMEs expand their market reach and benefit from more efficient operations. For SMEs, Romero suggested Software as a Service is the best cloud-based solution for their requirements.

Claravall said many companies expressed interest in deploying cloud solutions but most of them are still in the “testing the waters” phase. 

“A lot of enterprise companies have signified interest with regard to Globe cloud solutions. However, since cloud computing is relatively a new concept locally, enterprises still have reservations regarding cloud computing due to concerns of security, migration services and capability.  Nevertheless, enterprises also realize the trends that lead to cloud computing.  The “consumerization” of the cloud also helped in increasing awareness of the cloud in the mainstream and resulted in better acceptability for enterprises.  Enterprises are looking into cloud computing as a solution to realize objectives of lowering costs and increasing business agility,” said Claravall.

“Most of the engagements in 2012 were cloud infrastructure related where customers would subscribe to information-technology resources on the cloud rather than buy traditional servers themselves which costs more and takes longer to implement,” he added.

He pointed out that Globe does not only sell cloud-based solutions per se but provides the expertise and an end-to-end engagement process wherein the company partners with clients to fulfill and answer a need.

“From scoping, recommendation and execution, Globe provides our clients with the appropriate cloud solution and corresponding support in order to realize the full potential and benefit of our solution,” he said.

“Our main focus is to understand the business problem of the customer and analyze these pain points to create an end-to-end solution which may involve various cloud solutions. Branding and communications will focus on clear business values of these offerings,” added Claravall.

Claravall said Globe Business had engagements with the government already involving cloud solutions. We had various sessions for cloud evangelization for the different government agencies to raise the awareness on the benefits of cloud services. “The government has already crafted their IT strategy, and we will work closely with the government to position cloud services to meet their objectives,” he said.

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