Monday, 9 July 2012

Enterprise Mobility and Migration Towards Cloud Data Centers

As an emerging business model/concept that enables both information technology infrastructure and software to be delivered directly over the Internet as a service, cloud computing has gained tremendous prominence over the last few years. Enabling easy, cost-effective, on-demand access to shared pool of computing resources such as, servers, networks, storage, software applications, etc, which presents compelling advantages such as low upfront and management costs, reduced end-user infrastructure investments, and multi-tenancy benefits to end-users, cloud computing is increasingly gaining favor in the corporate world.

Defined as a special case of leveraging cloud computing with the objective of achieving competitive advantage, enterprise cloud computing is gaining popularity as a tool for accelerating business innovation and achieving superior enterprise productivity footprint. Enterprises keen on enhancing the speed of both business processes and sharpening market response agility are especially embracing the concept in a big way encouraged by incremental improvements in security, reliability and resilience of cloud computing services. This in turn pushes the technology closer towards prime-time use in enterprise environments. With tough economic conditions being the new normal, especially among the developed economies, which are now saddled with conditions likely to persist into the foreseeable future, cost benefits will continue to dictate the adoption of enterprise cloud computing.

The growing magnitude of workforce mobility and the ensuing need for flexible, mobile communications in an enterprise environment creates a strong business case for enterprise mobile cloud computing, a key emerging lucrative area of enterprise cloud computing. Enterprise mobile cloud computing enables enterprise applications which until recently were only made available to employees behind corporate firewalls, to be available on public/private clouds for easy access by employees on mobile devices, thus overcoming the long standing constraints of time and space.

With more and more businesses operating in 24/7 environment and eyeing global opportunities, companies succeeding in future will mostly be the ones embracing enterprise mobility as a key communications strategy. Growth in the global enterprise mobile cloud computing market over the next few years will be therefore driven by the plethora of cloud-based applications being developed to optimize enterprise mobility, growing device sophistication and increased deployment of open-source operating systems, growing clout of community-built mobile platforms, proliferation of virtualization and the service-oriented architectures (SOA), and launch of high speed internet connectivity technologies such as Wi-Fi, WiMAX and 4G/3.5G mobile networks. As companies recognize the potential of combining the power of clouds and its ability to offer unlimited computer horsepower with the flexibility of mobile devices in order to take productivity to higher levels, its opportunities galore for enterprise mobile cloud computing.

As stated by the new market research report on Enterprise Mobile Cloud Computing, Asia-Pacific represents the fastest growing regional market, with annual revenue from the region waxing at a CAGR of about 44.5% over the analysis period. Increased adoption of mobile computing devices as common business tools, particularly in emerging markets such as China and India, has created the need for mobile applications and services, which can be efficiently delivered over the Internet, thereby creating huge market for enterprise mobile cloud computing in the region.

Major players in the global marketplace include Amazon.com Inc., Apple Inc., appsFreedomTM, DMX Technologies Group Limited, Google Inc., International Business Machines, Microsoft Corporation, Mobility in Cloud Ltd., NetSuite Inc., Rackspace US, Inc., Salesforce.com, Inc., Samsung SDS America, Inc., ThoriumCloud, among others.

The research report titled “Enterprise Mobile Cloud Computing: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections in US$ Million for major geographic markets including the US, Japan, Europe (France, Germany, Italy, UK and Rest of Europe), Asia-Pacific, and Rest of World.

For more details about this comprehensive market research report, please visit –
http://www.strategyr.com/Enterprise_Mobile_Cloud_Computing_Market_Report.asp

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